Conflict Sociology and Ever-changing Nature - 2792 Words

Strucutral functionalism is a form of functional analysis. Functional analysis (or functionalism) is one of the major theoretical perspectives in sociology. In fact, many of the early giants of sociology, such as Spencer, Comte, and Durkheim were functionalists. Essentially, this perspective sees society as comprised of many parts that contribute in unique ways to the operation of the whole society. The way I explain this to my class is to think of a clock. What makes a clock a clock? First, you have to have certain parts, such as hands, gears, springs, and a power source. But this is not enough. You have to put the parts together, of course. Still, however, you may not have a clock because you cannot put the parts together in any way†¦show more content†¦Subsequent thinkers have described different versions of conflict theory; a common theme is that different social groups have unequal power, though all groups struggle for the same limited resources. Conflict theory has been used to explain diverse human behavior, such as educational practices that either sustain or challenge the status quo, cultural customs regarding the elderly, and criminal behavior. http://www.chegg.com/homework-help/definitions/conflict-theory-49 Social conflict theory is a Marxist-based social theory which argues that individuals and groups (social classes) within society have differing amounts of material and non-material resources (the wealthy vs. the poor) and that the more powerful groups use their power in order to exploit groups with less power.[citation needed] The two methods by which this exploitation is done are through brute force usually done by police and the army and economics. Earlier social conflict theorists argue that money is the mechanism which creates social disorder. The theory further states that society is created from ongoing social conflict between various groups. There are other theories of deviance, the functionalist theory, the control theory and the strain theory. It also refers to various types of positive social interaction that may occur within social relationships. A homeless American.Show MoreRelatedThe Theory Of Human Actions, Decisions, Behavior, And Other External Elements Essay967 Words   |  4 Pagesinteractionism, functionalism, and conflict theory. Each played key roles in establishing the levels and focuses of analysis that are used in applying the three theoretical perspectives to the study of human actions, decisions, behavior, and other external elements, which can be explained not only by analyzing the individual scenario, but also by analyzing the context in which that individual is placed. Although all three theories are interconnected and important in sociology, the theory that is most usefulRead MoreSociological Theories Essay1185 Words   |  5 Pagesthat one theory can explain something that another cannot. My aim is to answer this question with reference to both functionalism and conflict theory. This will be done by comparing and contrasting both theories in relation to their perspectives on both suicide and gender di scrimination as social issues relevant to this day and age. Functionalism and conflict perspectives are both macro theories. This means that they focus on the big picture, for example social structure, social institutionsRead MoreSociology : A Sociological Perspective1053 Words   |  5 PagesSociology is the study of society and social lives and forces that influence people and shape the construction of society their lives. It also gives us an awareness of cultural difference that allows us to see the social world from many perspectives. (Sutton 2013). Sociology perspectives are overview of human behaviour and its connection to society as a whole. A sociological theory is a set of ideas explain how society or aspects of society work and there are many variations of the basic theoriesRead MoreThe Theory Of Social Life1581 Words   |  7 Pagesperspectives. In this paper I will summarize all three primary perspectives by identifying the role, figures and key concepts related to each of these three theories. I will then identify which of these three theories I find most useful in studying sociology today and then I will explain the rationale behind my selection. Finally, I will provide my own argument to the debate as whether the purpose of social research should be only to advance the understanding of human behavior or to investigate/reformRead MoreWeb Du Bois and Double Consciousness Essay936 Words   |  4 PagesW.E.B. Du Bois: Double-Consciousness Ashanti Johnson SOC101 Lestine Shedrick October 18, 2011 W.E.B. Du Bois (1968-1963) was a huge contributor to sociology through the eyes and experience of an African-American scholar (Vissing, 2011). Du Bois was an author, activist and student of Black sociology. In his 1897 article, Strivings of the Negro People†, Du Bois introduced the term â€Å"double-consciousness†, a concept I believe to be just as relevant in today’s African-American communitiesRead MoreThe Theory Of Social Change1396 Words   |  6 PagesIn sociology, social change is mentioned to be the variation identified by adjustments in rules of behavior, cultural symbols, value systems, or social organizations. All through the historical development of sociology, sociologists have used different models from other fields of research (Sharma, 2015).There are many different theories as to what makes up a social change. First you have the functionalist theory, which is mainly focused on what maintains a system, not what changes it. Also thereRead MoreDescribe the Functionalist (Emile Durkheim), Conflict (Marxist) and Interactionist approach to the Socialization of Education.877 Words   |  4 PagesDescribe the Functionalist, Conflict and Interactionist approach to the Socialization of Education. Education - A Functionalist Perspective Emile Durkheim proposed an explicitly functionalist explanation of the role of education in society. The major function/task of education was, according to Durkheim, the transmission of society s norms and values. Durkheim considered that all societies must have means of passing on their norms and values to the young. If they did not, they could not continueRead MoreSocial Stratification: Through the eyes of Tà ¶nnies and Park1638 Words   |  7 PagesIn any study of urban sociology one is bound to encounter few scholars that have contributed as greatly to our current understanding of the structure and evolution of society as have Ferdinand Tà ¶nnies and Robert Park. Both born in the late nineteenth century and living well into the first part of the 20th century, affording each an opportunity to experience radical industrial growth, political and economic upheaval, and the first great international war. Despite these similarities, each theoristRead MoreThe Conflict Perspective O n Class Struggles1038 Words   |  5 Pagesrelationship based on biology, marriage, or adoption. The conflict perspective refers to the inequalities that exist in all societies. The conflict perspective originated from out of Karl Max’s writings on class struggles. This perspective presents society in a different light than do the functionalist and symbolic interactionist perspectives. This perspective focuses on the negative, conflicted, and ever-changing nature of society. Conflict theorists challenge the status quo, unlike functionalistsRead MoreThe Most Important Features of a Social System1435 Words   |  6 PagesThe Most Important Features of a Social System A social system as a concept in sociological theory is one of great importance and indeed necessary. As a theoretical concept and component of theoretical explanation, it highlights the intricate nature of the society we live in. (Craib 1992) Talcott Parsons, a dominant functionalist theorist, focused much of his work on the concept of a social system. (Water 1994) Such a concept is indeed synonymous with his work. Whilst there is no universal sociological

lies,damned lies and statistics - 2353 Words

1. Introduction Lies, damned lies, and statistics is a phrase describing the persuasive power of numbers, particularly the use of statistics to bolster weak arguments. It is also sometimes colloquially used to doubt statistics used to prove an opponents point. The term was popularised in the United States by Mark Twain (among others), who attributed it to the 19th-century British Prime Minister Benjamin Disraeli (1804–1881): There are three kinds of lies: lies, damned lies, and statistics. This Line stresses on the fact that common errors, both intentional and unintentional, associated with the interpretation of statistics, and how these errors can lead to inaccurate conclusions. It is a phrase attributed to the power associated†¦show more content†¦Some of them are:- 1. On a historical Note:- Something of a historical subversion: During World War II, the Royal Air Force wanted to add more armor to their planes, but because of weight limits they needed to know which places needed the armor most. So, they examined the planes after they came back and counted how often bullet holes were found in certain areas... and then placed armor in places that showed the fewest bullet holes. This is because, they assumed, that any place that did have bullet holes was a place that planes could be hit and still fly . Helped by the fact: No plane that ever came back had holes where the gas tank was. Because planes whose tank was hit would explode and not come back. 2. Ridiculous Conclusions:- Its a bit like the statistics on shark shows. You are more likely to die on the toilet than be eaten by a shark. When you compare how much time you spend around sharks versus how much time you spend around toilets ... really, the toilet has time to plan out its move in advance. Same deal with most accidents occurring in the home. Considering that you spend the majority of your time in your home, this should come as no surprise to anyone. The same for the example above about most vehicular accidents occurring near the home (some say within 25 miles from your home). This is because most people do most of their driving near their homes, not that the home or the surrounding area is more dangerous than areas distant from theShow MoreRelatedAssumptions Statistics : Data Statistics1192 Words   |  5 PagesIntroduction Assumption/Hypothesis Confirm a common assumption about data statistics: data statistics are accurate in calculation but can be misleading in interpretation and decision making. Background â€Å"There are three kinds of lies: lies, damned lies, and statistics.† This quotation is often attributed to Benjamin Disraeli, the 19th century British Prime Minister. In research studies, Statistics allow us to distill a large number of experiences down to a few simple truths. But the truths may notRead MoreThe Assumption Of Data Statistics1180 Words   |  5 PagesIntroduction Assumption/Hypothesis Confirm a common assumption about data statistics: data statistics is accurate in calculation but can be misleading in interpretation and decision making. Background â€Å"There are three kinds of lies: lies, damned lies, and statistics.† This quotation is often attributed to Benjamin Disraeli, the 19th century British Prime Minister. In research study, Statistics allow us to distill a large number of experiences down to a few simple truths. But the truths may not beRead MoreThe Chocolate Affair. By: Adam Duran. . Psy 325 Statistics922 Words   |  4 Pages The Chocolate Affair By: Adam Duran PSY 325 Statistics for the Behavioral Social Sciences Instructor: Jeral Kirwan Introduction The study of human memory stretches back at least 2,000 years to Aristotle’s early attempts to understand memory in his treatise â€Å"On the Soul†. (Masten, 2010) In this, he compared the human mind to a blank slate and theorized that all humans are born free of any knowledge and are merely the sum of their experiences. (Masten, 2010)Read MoreDemand and Supply of Housing in Australia2556 Words   |  11 Pagesconcern is that business and government decision in regards of housing market are being made based on demand assumptions that vary from the actual behaviour of the housing market. But how can we know who is telling the true well according with statistics during 1985-2009 an average of 1 residential dwelling was built per 1.75 new Australian and only in the last 3 months has the rate of new building fallen behind population growth. This is in excess of the current ABS ratio of 2.55 person perRead MoreEthics in Statistics1465 Words   |  6 PagesASSIGNMENT: Ethics in Statistics There are a number of possible ways in which unethical behavior can arise in statistics and researchers should steer clear of these. It is relatively simple to manipulate and hide data, projecting only what one desires and not what the numbers actually speak, thus giving birth to the famous phrase â€Å"Lies, damned lies and statistics†. However, this doesn’t happen all the time and there is no reason not to believe in the conclusions of a statistical analysis (SiddharthRead MoreNaked Statistics By Charles Wheelan948 Words   |  4 PagesIn his 2013 book, Naked Statistics, Charles Wheelan explains a field that is commonly seen, commonly applied, and commonly misinterpreted: statistics. Though statistical data is ubiquitous in daily life, valid statistical conclusions are not. Wheelan reveals that when data analysis is flawed or incomplete, faulty conclusions abound. Wheelan’s work uncovers statistics’ unscrupulous potential, but also makes a key distinct ion between deliberate misuse and careless misreading. However, his analysisRead MoreDrug War Research Paper1354 Words   |  6 Pagesthat not only was the war on drugs ineffective, drug use amongst students has risen since the start of the war on drugs (Robinson). What is more pitiful is the fact that the ONCDP falsely showed that drug use was actually decreasing. They provided statistics that showed that since 1985, drug use amongst 12 to 17 years old has decreased; thus illustrating that the war on drugs has in fact been effective in its cause (Robinson)What they failed to mention is that drug use amongst 18 to 25 year olds hasRead MoreNr 504: Leadership and Nursing Practice: Role Development1117 Words   |  5 PagesHealth Affairs, 21(5), 53-64. Durning, M. (2010). More nurses means better care. Research and documentation online. Retrieved from http://nursinglink.monster.com/benefits/articles/9506 Gonzalez, L. (2007). Nurse to patient ratios; lies, damned lies, and statistics. Nevada Rnformation. Aug; 16(3):8. Holmes, B. (2010). We’re all campaigning for nurse-to-patient ratios. The Lamp, Oct, 5. Slater, C. (2009). Time to raise our standards and take action on nurse to patient ratios. Nursing StandardRead MoreAn Analysis Of Beyond God And The Father : Toward A Philosophy Of Women s Liberation Essay1677 Words   |  7 Pages44-45).† Within the pages of Daly’s book lies controversial attacks of biblical text, more specifically the story of Adam of Eve alongside a call for action for women and men to undo the brainwashing that years of conditioning has caused them (Daly 44-45). More specially, Daly explained that in the story of Adam and Eve, because Eve was both created from the rib of Adam and assumed the role of temptress of the Garden that she was automatically inferior and damned for being the cause of all evil in mankindRead MoreIdeological Bias Reflected in American Crime Statistics1776 Words   |  8 PagesAs Nils Christie argued, crime is a property of the state (2004). As such, it can be defined by the same systems of ideals which influence the state. Crime statistics, which refer to a category of human acts that society view as deviant, can consequently be argued to be without objectivity (Dorling and Simpson, 1999). The statistics they provide are thus arguably not exact. To a certain extent one could infer they are reflections of society, of those who present the data and most importantly

Consumer Retail Electronics Industry Analysis Free Essays

Industry Analysis The US retail consumer electronics (CE) market had reported revenues of $180 billion in 2010. The different revenue streams that make up the reported annual revenue in 2010 for the CE market can be divided into five key areas: Consumer Electronics (CE), which consist of video and audio products; Home Office which consist of PC’s, notebooks, netbooks, tablets, and mobile phones; Appliances; Entertainment Hardware and Software; and Services (see Figure 1). Total sales from the Top 10 electronics retailers grew by 6% in 2011 to reach $110 billion. We will write a custom essay sample on Consumer Retail Electronics Industry Analysis or any similar topic only for you Order Now The past two business cycles, have been marked by slow growth, the fall of an CE empire, Circuit City, and complete flat line growth of key product areas such as TV’s. The market showed minor gains after the fall of Circuit City, but the growth can be attributable to the redistribution of Circuit City’s customer base. The major players in this market such as Best Buy, Target, Wal-Mart, RadioShack, ect†¦, only grew by 4. 5% in 2011. This is primarily due to the release of tablets, and netbooks, and not from existing product lines, already in place. It is definitely apparent that redistribution in consumer buying patterns like the shift to online shopping on retailers like Amazon. com has definitely impacted the nature of CE retailers. Cognizant Technology Solutions conducted a market study on the Retail CE market, in which they have identified 3 key areas which will continue to spur changes within the Retail CE market over the next few years. These 3 key areas as identified by Cognizant are Consumer sophistication and frugality, cut-throat competition, and millennial consumer behavior. Consumer Sophistication and Frugality The shift from moving to a commodity centered market, with the advent of online CE retailers like Amazon, the affect is in the efforts of the sales staff, which has been highly reduced, shoppers know exactly what they are looking for, for the most part, and use these retail brick and mortar shops as showrooms, where they go to touch and feel the merchandise, before they actually decide to purchase these item. These customers then usually retreat to the comforts of their home, or the nearest Starbucks, where they usually purchase the same exact item online usually through an online retailer like Amazon. In addition to this sophistication consumers have also become very frugal due to depressed economic conditions, and the high unemployment rate that is constantly rising. Consumers are looking for the best deal possible and if it means waiting few days for the item to be shipped then that is what they will do. From a business standpoint this new ideal poses certain operational challenges, Profit Margins (PM), and Distribution. Prices of high ticket items such as large flat screens and high priced PC’s have consistently declined, the sales that have occurred for this submarket have strictly been for replacement or extension sales services. These items usually have the highest margins of all CE products. To curb this retailers have revised their revenue mix, by including more lower margin items such as notebook PC’s and TV’s, and higher margin products which are sure fire sales such as smartphones, and tablets. Retailers that have focused on single channel distribution strategies such as the retail store model have had to invest in multichannel distribution strategies to compete with the shift in consumer buying behaviors. This method of buying has forced retailers to offer more options in addition to maintain their brick and mortar establishments. Cut Throat Competition Today’s CE retailers have always been confronted with difficult issues, but the pressures to produce a profit are even greater than ever before. Modern CE retailers face significant market competition from the likes of discounters such as Wal-Mart, and online retailers such as Amazon. An even more interesting dichotomy that has occurred in the CE market is the inability to determine supplier from competitor. This has occurred with Apple products, which designs and sells the most demanded consumer electronics. Apple has strict controls as to who distributes their products, any retailer outside of this Apple sphere is at a severe disadvantage and missing out on an entire market of customers they could have had engaging in commerce. Generation Y and Consumer Behavior The multitasking, always electronically connected group of people we call Generation Y or better known as the millennia’s continue to drive the innovation that is occurring in the notebook/ tablet, and smartphone product lifecycles, which have consistently drove the need for companies like Apple, and the like to have product releases every 6 months. This has created submarkets for the sales of accessories for the new products as well as service plans from Telecommunications Service providers for data plans to access the internet, and other media such as streaming music, and video via services like YouTube, and Netflix. This push for the access of media has forced retailers to get into the content provider business. With the advent of the internet and mobile devices generation Y’ers have instant access to price differentials across different channels enabling them to compare, and price shop while in the actual store standing in front of a product. This has decreased the need for sales staff, and these groups of consumers have relied on prices shopping, and social media, looking at reviews products, as well as what their friends have purchased via Facebook, ect†¦ to assist them in their CE purchases, this form of purchase has become known as â€Å"social purchasing†. How to cite Consumer Retail Electronics Industry Analysis, Essay examples

Hospitality Emergency Department

Question: Discuss about the Report for Hospitality of Emergency Department. Answer: Staff to client relations Staff to customer relations is an important aspect that will help the business endeavor to prosper and become successful. Staffs need to cater to the need of the customers. It is important that is understood in this case. The staffs make sure that top quality service is provided to the customers. The staffs are made to talk in a polite and gentle tone to the customers, and it is important they make sure that customers are provided proper seating arrangement. The queries of the customers are duly met by our staffs. It is kept in mind that the issues are promptly addressed by our employees and they are given proper attention and care. The needs and requirements of the customers are met and the food is served on time without delaying it unnecessarily. Individuals with pleasing personality are selected as staff since they need to cast a good image in the eyes of the customers. The communication skills of the staffs are given priority so that there is no miscommunication between staff and the customers. How to monitor the effectiveness of a roster? It is important for the manager to monitor whether the roster is effective or not. It is important for the manager to scrutinize whether the roster is able to achieve its target. The manager has to keep track and verify whether the roster is suitable for the organization. There are certain simple and fundamental steps that manager needs to take to review the effectiveness of the roster. Some of them are: Monitor the floor and employees available at duty One of the ways that the manager can review the effectiveness of the roster is by monitoring the floor of the restaurant and scrutinizing that employees are present at the assigned time. It helps to conduct a check as to whether the concerned staffs are present at the place of work at the assigned time. This will help the company to conduct the business during the busy peak business hour (Moore, 2014). Checking the attendance register The manager needs to conduct a regular check of the attendance of the restaurant. It is important for the manager to check the login and logout time of the staffs. It is important for the manager to review this to see if the staff is being punctual or not. It will help to see if there are points of deviation and will help the manager take necessary steps in adverse situations (Zeithaml et al. 2012). 6. How to improve roster development process? Managers have an important task of developing and improving the roster. Developing the roster helps the schedule to be flexible and allows the manager to overcome the shortcomings and the flaws in the existing roster. There are some ways that can be used for developing roster. Conducting personal communication with employees Managers need to conduct personal interview with employees to understand the effective and appropriateness of the current roster. The communication helps the manger to understand the effectiveness of the roster. It will help the manager to understand the grievances and the issues faced by the employees regarding the schedule. There could be certain issues, which employees might face regarding their shift timings and this could hamper the functioning of the organization. Therefore, the manager needs to do a qualitative study by communicating with the employee regarding the shift timing and consequently review the effectiveness of the current roster. Points of deviation can be addressed and the remedial measures can be applied (Nazari et al. 2016). Amending the current roster Another way that rosters can be improved is by making the rosters flexible for the employees. After communicating with the employees, it is important for the manager to address the issues of those employees that face difficulty with the current roster. By amending the current roster, it helps the roster to avoid rigidity. Therefore, it is important that managers amend and make the necessary changes according to issues faced by employees (Nazari et al. 2016). Reference List Eather, B., Malica, E., Walton, C., Hollmann, P., Kwong, W. (2015). Roster process review: a case study on the implications of preliminary findings.Australian Health Review,39(4), 467-469. Moore, K. (2014). Improving communication between emergency department staff: Kate Moore describes the development of an interactive website on which staff can check the roster and communicate with each other.Emergency Nurse,22(2), 29-36. Nazari, E., Sarafraz, A., Amini, S. N. (2016). The Effect of Key Factors of Knowledge Management Success on improving Customer Relationship Management (Case study: financial and credit institutions of Parsabad).International Journal of Humanities and Cultural Studies (IJHCS)à ¢Ã¢â€š ¬Ã¢â‚¬ ¹ ISSN 2356-5926, 915-923. Zeithaml, V., Berry, L., Parasuraman, A. (2012). Customer Relationship Management: Concepts and Cases.CUSTOMER RELATIONSHIP MANAGEMENT: CONCEPTS AND CASES,130.

Water Transport Essay Example

Water Transport Essay Water transport Water transport refers to movement of goods and passengers on waterways by using various means like boats, steamers, launches, ships, etc. With the help of these means goods and passengers are carried to different places, both within as well as outside the country. Within the country, rivers and canals facilitate the movement of boats, launches, etc. Since the goods and passengers move inside the country, this type of transport is called inland water transport. When the different means of transport are used to carry goods and passengers on the sea route it is termed as ocean transport. Let us know further about these two types of water transport. Inland water transport Inland water transport use boats, launches, barges, streamers, etc. , to carry goods and passengers on river and canal routes. These routes are called inland waterways and are used in domestic or home trade to carry bulky goods. Passenger transport through waterways is not so popular in our country. Inland water transport system exists only in few states like. West Bengal, Andhra Pradesh, Assam, Tamil Nadu, etc. II. Ocean transport Ocean transport refers to movement of goods and passengers with the help of ships through sea or ocean waterways. It plays an important role in the development of international trade. It is also used for transporting goods and passengers in the coastal areas. Ocean transport has its fixed route, which links almost all the countries of the world. Sea transport may be of the following two types. i. Coastal Shipping In this transport, ships ply between the main ports of a country. This helps in home trade, and also in carrying passengers within the country. i. Overseas shipping In this transport, ships ply between different countries separated by sea or ocean. It is mainly used for promotion and development of international trade. It is economical means of transport to carry heavy machines and goods in bulk. Overseas transport is carried out on fixed routes, which connect almost all the countries. In ocean transport, different types of ships are used to carry passengers and goods. The se may be classified as under. a. Liners A liner is a passenger or cargo vessel, which belongs to a regular shipping company. We will write a custom essay sample on Water Transport specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Water Transport specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Water Transport specifically for you FOR ONLY $16.38 $13.9/page Hire Writer These ships ply over a fixed route according to a prescribed schedule or timetable. b. Tramps A tramp is a cargo ship, which does not make regular trips but plies whenever cargo is offered to it. It does not follow a fixed route or a prescribed timetable like that of liners. Advantages of water transport Water Transport has the following advantages: a. It is a relatively economical mode of transport for bulky and heavy goods. b. It is a safe mode of transport with respect to occurance of accidents. c. The cost of maintaining and constructing routes is very low as most of them are naturally made. d. It promotes international trade. Limitations of water transport Water transport has the following limitations. i. The depth and navigability of rivers and canals vary and thus, affect operations of different transport vessels. ii. It is a slow moving mode of transport and therefore not suitable for transport of perishable goods. iii. It is adversely affected by weather conditions. iv. Sea transport requires large investment on ships and their maintenance.

Piet Mondrian essays

Piet Mondrian essays In 1872 a man named Piet Mondrian was born in Amersfoort, Netherlands. He grew up interested in painting and the surrounding environment. Following the standard painting style of the time, which was impressionism Mondrian, began painting. He studies at The Amsterdam Academy of Fine Arts. He started off painting calm landscapes painted in grays, pinks, and dark greens. Soon Mondrian became influenced by a style known as cubism. Soon after that he started his own style. This style had a geometric style that he called neoplasticism. Mondrian soon moved to France in 1917 to study art and became the founder of a well know magazine called De Stijl which means The Style This magazine stated his thoughts and theories on his new art form called neoplasticism. He also published a book called The Neo-Plasticisme. With these he greatly influenced modern architecture. His paintings mostly are made up of vertical and horizontal lines at 90 degree angles in prime colors and black. He always painted on white or gray canvas. Modrian really carried abstraction to its limits. He said that art should express only universal absolutes which mean to paint only what is true. So therefore not many paintings of people where painted because it is said that he could not capture the soul of the models and got aggravated. Mondrians most famous painting as called Composition with red, yellow and blue. After living in France for many years Mondrian moved to New York in 1940 to escape the dangers of war. He began experimenting with a new type of art using chain link patterns with bright colors. When Mondrian moved his style became livelier. He stopped with the black lines. This can be seen in his last painting called Broadway Boogie Woogie. A man named Edouard Roditi said Everything in his life was reasoned or calculated. He was a compulsive neurotic and could never bear to see anything disordered or untidy. He seemed to suf...

Marketing and operations plan Assignment Example | Topics and Well Written Essays - 1750 words

Marketing and operations plan - Assignment Example In approaching the course of studying the market successfully, the research into the market will entail engaging both secondary and primary sources of data. The secondary approach entails covering the publications on the industry that reflect the factors influencing the market. Additionally, the primary sources entail conducting individual research to collect data on the market. However, primary data is expensive to achieve, as such, this section will rely extensively on the secondary data on the market. The primary sources engaged include sample interviews and questionnaires on the niche of the business to get firsthand expectation of the market, for successful planning. The US fast foods industry is on the rise, with high density of businesses offering food services including bakery options. The total market is vast, entailing a population of about 500,000 people at the local town setting where the first venture will be located (Giovannucci, Barham & Pirog, 2010). Additionally, the business expects to expand significantly and own a share of the national market in bakery options. Thus, we expect to own at least 6% of the market share as we launch and grow accordingly to about 15% to remain equally competitive. The market has a high demand for bakery products, considering the high consumption of the products. the consumer preferences for bakery products remains high for low sugar content products, considering recent developments requiring he regulation of sugar content in products due to increasing cases of obesity (MÃ ¶ller, 2006). Nonetheless, the business will engage all legal measures to establish its product and grow accordingly as there is a n otable potential of capitalizing on the local market size accordingly. The aspect of high capital costs, training skills and marketing and consumer acceptance may prove challenging to the business entry. Nonetheless, as a